What can we say… Block Ice founder Matt really likes ice! Maybe a little too much? When he's not in a -10° freezer hand-cutting our craft ice, you can find him practicing the Wim Hoff method or in a sauna heating things up. He's a man of extreme contrasts!
Matt's journey to ice-trepreneur began in an unlikely place: on a sun-kissed Hawaiian island. Matt lived in Oahu for 12 years and had the pleasure of working at high-end bars and restaurants where patrons from all over the world requested "clear ice" for their cocktails. When he returned to Northern California, the requests of those bar patrons continued to echo through his head. Clear ice, completely free from air bubbles, imperfections, and unwanted flavors or aromas. He figured out what equipment was needed to create artisan ice cubes and then worked through the labor intensive process of creating perfect craft ice for cocktails, upscale coffees, and other specialty drinks.
Long story short, Matt set out on a mission to turn this clear ice dreams into a reality. Most days you will find him deep in the freezer at The Block manufacturing facility, literally hand-crafting the clearest and purest artisan ice available in Northern California.